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Reasons for using a copywriter? I’m not too shy to tell you.

You may know how to string a sentence together. You may have written decent essays at university. You may think there is no need to waste good money on professional copywriting. You can do it yourself and it’s money for old rope. But do you have the time? My clients are high-functioning, brilliant people but … Continue reading Reasons for using a copywriter? I’m not too shy to tell you.

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Mistakes in your menus are serving you up short

  Because food-related typos can be particularly amusing – one desert menu I checked recently offered a tasty-sounding lemon poopy cake – I’ve developed a proofreader’s hobby for reading menus. I was shocked when I started to look at those of various local and national food establishments. From gastro-pubs and chains to quite high-end restaurants, it’s … Continue reading Mistakes in your menus are serving you up short

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If your website is making promises you can’t keep, you’re not doing anything for world peace.

As tempting as it might be to promise the world in your website copy, at some point any highfalutin claims will fail catastrophically if you can’t deliver a decent experience.  And the effect will be far worse than if you’d promised nothing at all.

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Make sauce and write a blog while the sun shines

Every year I always mean to harvest the summer-glutton of fresh mint growing in my garden and make it into mint sauce. It is easy and cheap to do, nothing that an oven, a few washed out jars and a fifty pence bottle of white vinegar can’t take care of

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