Pure brand writing for a powerful website
Strong, minimal words that strike an instant connection with those looking to connect on a deeper level through outdoor, and indoor, Dru Yoga, was the brief from Rachel Shaw of Earthed YogaRead more about Earthed Yoga
Some nice words
“The team love the content guidelines you’ve put together for us. How you managed to capture EXACTLY what we envisaged our voice to be I’ll never know – you’re a wizard.”
Alice Aubrey, Love to Visit
Every word works to do one thing, and one thing only: achieve its purpose. On time, mistake-free, no fuss. If it’s made of words, we do it.
What do you pay a copywriter for? Shortcut to profit
The skill you pay a copywriter for is that of pitching your brand to the world in words. A copywriter writes so you don’t have to, and maximises the results you will get, of those associated with professionally written copy.
10 sparkling writing tips, not just for jewellers
When I was asked to do a podcast for the Jewellers’ Academy on better writing, I was honoured. Aside from the genuine desire to always help small businesses and makers, and actually anyone who would like to, write better, I got my thinking cap on.